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Tuesday, April 3, 2012

"Should I be using Cream, Liquid or Powder Foundation?"

I am commonly asked this question and I am always faced with the same confusing answer, it varies from person to person.

Rather than saying 'This skin type should wear powder' or 'This skin type should wear cream', I thought it would be better to break down each type of foundation and let you asses which one would be better for you.

It is commonly misinterpreted that a powder foundation is the most obvious on the skin but that isn't true. When applied properly a powder foundation can look flawless and like actual skin.

Powder foundation is commonly applied with a sponge, dry for a lesser coverage or wet for a fuller coverage. It can also be applied with a fluffy brush for a dusting of sheer powder or to buff more coverage into less-than-perfect areas.

Powder suits most skin but those with a dry/flaky skin type should avoid it. It will emphasise any dry areas - no one wants that.
The benefits of a good powder is that you can really pick and choose your coverage. The cons are that cheaper brands of powders can look 'cakey' or too powdery once they're on the skin.

If you have combination/oily skin then you may benefit from a powder, they stay matte longer than most foundations and can help with oil control.
If you're worried you'll go to heavy on the powder you can always by a glycerin based foundation fix spray to take away any powdery look, MAC Fix+ is great for this.

If powder is your thing, I recommend MAC Studio Finish Foundation and Rimmel Stay Matte Cover Powder.

Liquid Foundation is definitely the most common for multiple reasons. It is the most versatile foundation, any skin type can find a liquid foundation that suits them, it comes in an endless amount of shades, you can find any coverage that suits you and lower end brands make some really great ones. It is also the most produced foundation, many brands may only produce one or two cream or powder foundations but six or seven liquid foundations.
Whatever your skin type, coverage requirement or budget, you can find a liquid foundation to suit your needs.

Liquid foundation can be applied in many ways from brushes to sponges or even just with your fingers. You can layer liquid foundations to build coverage or mix them with a moisturiser to sheer them out. You can find satin or matte foundations or go to the other end of the scale to luminous and glowing foundations.

The cons with a liquid foundation are that it is more likely to settle into fine lines and wrinkles, it can oxidize on your skin (change colour), and if you have acne prone skin it can cause you to break out.

Just like with any type of foundation, trial and error is needed before you find one that is right for you. If liquid is your thing I recommend Maybelline Dream Liquid Foundation, Revlon Colorstay Foundation and Chanel Pro Lumiere Liquid Foundation.

Cream foundations are the least popular foundation because not every brand will carry them. Personally, they're my favourite type of foundation. Generally they are lightweight and have a fuller coverage. They can be applied with sponges, brushes or fingers just like a liquid foundation, however they are thicker and sit for longer on the skin, rather than settling and fading by the end of the day. They're great for any skin type but they're especially great for dry skin because they're typically quite hydrating.
Generally you will find that cream foundations are either water, silicone or gel based. Water is the most light weight, gel comes in at a close second and silicone is the heaviest (and the most flawless).

Cream foundations are easy to over-apply and typically they're harder to blend than liquid foundations (practice makes perfect). They're less likely to oxidise (change colour) than a liquid foundation and they're also less likely to settle into fine lines. A typical cream foundation will help neutralize acne scars or large pores and will stay put throughout the day.

If cream is your thing I recommend Laura Mercier Silk Creme Foundation and MAC Studio Tech Foundation.

If you have any questions or you would like a foundation recommendation based on your skin type and foundation needs, leave me a comment below :)

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