Personal Shopper is a bright red that leans slightly towards a brown base. It's opaque and applies so smoothly, like a dream. Now, please ignore the obvious imperfections on the polish, I decided (against my better judgment) to use Seche Vite again. Yep, see the review of that
I love the colour, it's really flattering on all skin tones because it's not overly warm but not cold either. It's a solid cream formula, no shimmer. The brush is a round brush, not flat like other OPI brushes, but it still applies incredibly precise and even.
Although you might find it hard to get your hands on this in Australia (try eBay), those in the US can pick it up at Sephora.