'They're Real' is an amazing lengthening mascara. I've never seen any mascara give as much length as this one does. The best part about it is that it only focuses on length, not on volume. If you know me at all you know that I love a voluminous mascara but this one is different.
If you have short lashes you know how hard it is to find a mascara that adds length and subtle volume that doesn't make your lashes look even shorter than they already are. The trick with short lashes is lengthening and separating, not volumising. 'They're Real' does just that, the only volume you get is the natural volume that a layer or two of mascra will cause.
It's quite innovative in the fact that it doesn't really have a tip at the end of the brush. The bristles go all the way over the 'tip' of the brush so you can use it for those shorter lashes in the inner corner or to get right to the root of those hard-to-reach lashes. It gives a bit of a nod to Givenchy's Phenomen'Eyes mascara in that sense.
It doesn't give any curl but it does lift lashes, opening the eyes and creating more length. It's easy to remove with make up remover and it stays put throughout the day.
Anyone with short lashes or voluminous lashes will love this product for it's lengthening properties. I have naturally long but sparse lashes and still liked this mascara as a base underneath a volumising mascara. Instant length and definition.
This is such an innovative product, hats off to Benefit.